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Buyers have different buying styles influenced by interpersonal factors such as age,income,education,professional identification,and attitudes toward risk.
Break Even
The point at which total costs and total revenues are equal, resulting in no profit or loss for a business.
Fixed Costs
Expenses that remain constant regardless of the amount of goods produced or sold, including items like lease payments, wages, and insurance costs.
Marginal Cost
The increase in cost resulting from the production of one additional unit of a product or service.
Fixed Costs
Costs that do not change with the level of output or production, such as rent, salaries, and insurance premiums.
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