How Did Frito-Lay Use New Simulated Test Marketing Technologies to Reduce

question 82

Essay

How did Frito-Lay use new simulated test marketing technologies to reduce the costs of test marketing and to speed up the process?

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Definitions:

Civil Rights

Rights protecting individuals' freedom from infringement by governments, social organizations, and private individuals, typically ensuring one's ability to participate in civil and political life without discrimination or repression.

Privacy Zone

An individual's or group's preference for a certain level of privacy, reflecting the physical or psychological space desired to feel secure and free from unwanted intrusion.

Customer Privacy

The protection and careful handling of personal, private, and sensitive information of customers by businesses and organizations.

Communication Tolerance Level

The degree to which an individual or group is willing to accept and adapt to differences in communication styles and content.