Examlex
The most basic level of products and services that product planners must consider is the ________,which addresses the question,"What is the buyer really buying?"
Experiment
A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact through controlled conditions.
Experiment
A procedure carried out to support or refute a hypothesis, often involving the manipulation of variables to observe the effect on some behavior or condition.
Deliberately Exposing
Intentionally subjecting subjects (in an experiment) or oneself to certain conditions or stimuli to observe the effects.
Direct Observation
A method of collecting data by watching subjects in their natural (or controlled) environment without manipulating the situation.
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