________ Occurs When Two Established Brand Names of Different Companies

question 146

Short Answer

________ occurs when two established brand names of different companies are used on the same product.

Understand the concept of a buffer in the context of negative messages and assess its ethical implications.

Evaluate the characteristics of well-composed and poorly written buffers in negative messages.

Describe the elements of a bad-news message when using the direct approach.

Identify and execute the steps an organization should take to respond to rumors and negative information in social media.

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Definitions:

Multiple approach-avoidance

A conflict occurring when a person is faced with a decision that has both attractive and unappealing aspects.

Approach-avoidance

A psychological conflict that occurs when a single goal or situation has both positive and negative aspects that make the goal appealing and repelling simultaneously.

Avoidance-avoidance

A type of conflict that occurs when an individual is forced to choose between two equally unpleasant or undesirable alternatives.

Approach-approach

A conflict situation where an individual must choose between two attractive alternatives.