A Company Uses Market Segmentation to Divide Large,heterogeneous Markets into Smaller

question 42

Short Answer

A company uses market segmentation to divide large,heterogeneous markets into smaller segments.These segments can be reached more ________ with products and services that match their unique needs.

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Definitions:

Net Realizable Value

The estimated selling price of goods, minus the costs of their completion and disposal.

Present Value

The present value of a future amount of money or series of cash flows, assuming a certain return rate.

Replacement Cost

The current cost of replacing an asset with a new one of similar kind and quality, used in accounting to value assets.