Many Marketers Believe That Which of the Following Variables Are

question 72

Multiple Choice

Many marketers believe that which of the following variables are the best starting point for building marketing segments?

• A) Behavioural
• B) Family size
• C) Gender
• D) Age
• E) Beneficial

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Definitions:

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.

Data Mining

Computer searches of customer data to detect patterns and relationships.

Computer-Based Technology

The use of computer systems and software to manage information.

Analyzing

The process of examining data or details systematically to understand their structure, uncover relationships, and extract meaningful information.