You Have Discovered That the Segments You Are Targeting Are

question 140

Short Answer

You have discovered that the segments you are targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs.These segments are ________.

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Definitions:

Self-Concept

Sense of self; descriptive and evaluative mental picture of one’s abilities and traits.

Generative Adults

Adults who are capable of generating, creating, or producing something, often used in the context of psychological development.

Generativity Scripts

Patterns or frameworks that guide the generative process, often referring to the creation and maintenance of positive contributions to future generations.

Gender Roles

Behaviors, interests, attitudes, skills, and traits that a culture considers appropriate for each sex; differ for males and females.