LaGrange Florists Segments Markets into Groups of Nonusers,ex- Users,potential Users,first-

question 5

True/False

LaGrange Florists segments markets into groups of nonusers,ex- users,potential users,first- time users,and regular users of its flowers and services.This firm uses usage rate as its segmentation approach.

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Definitions:

Persistent

Exhibiting a steadfast and determined continuation of actions despite difficulties, obstacles, or discouragement.

Stigmatised Outgroups

Groups that are socially devalued and discriminated against based on negative stereotypes or attributes.

Downward Comparison

A self-assessment strategy where individuals compare themselves to those who are worse off in order to feel better about their own situation.

Stereotype Threat

The risk of confirming negative stereotypes about one's social group, which can hinder performance in various domains.