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Marketers of Expensive Automobiles,cottage Properties,and Travel Are Most Likely to Use

question 10

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Marketers of expensive automobiles,cottage properties,and travel are most likely to use which of the following types of segmentation?


Definitions:

Motivation

An inferred process within a person or animal that causes movement either toward a goal or away from an unpleasant situation.

Unpleasant Situation

A scenario or event that is disagreeable, uncomfortable, or causes distress to an individual.

Extrinsic Motivation

Motivation driven by external rewards such as money, fame, grades, or praise.

External Rewards

Benefits or incentives provided by an external source, such as money, praise, or recognition, that motivate behavior.

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