Explain the Four Major Segmenting Variables for Consumer Markets

question 66

Essay

Explain the four major segmenting variables for consumer markets.

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Definitions:

Investment

The act or method of distributing resources, typically funds, with the aim of earning a return or gaining financial profit.

Capital

Financial assets or the financial value of assets, such as funds held in deposit accounts, as well as the tangible machinery and production equipment used in environments such as factories.

Tangible Capital

Physical assets possessed by a business that are used in producing goods or services, such as buildings or machinery.

Inventory

The total amount of goods or materials contained in a store or factory at any given time.