Your Marketing Department Is Attempting to Improve Strategic Decision Making,track

question 16

Multiple Choice

Your marketing department is attempting to improve strategic decision making,track competitors' actions,and provide early warning of opportunities and threats.To achieve this goal,which of the following would be the best for your department to use?

• A) Internal databases
• B) External databases only
• C) Company reports only
• D) Marketing intelligence
• E) The Internet

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Definitions:

Observational Study

A study in which the researcher observes and records behavior or outcomes without manipulating variables or conditions.

Indicator Variable

A binary variable that takes the value 1 to indicate the presence of a particular feature or condition and 0 to indicate its absence.

Odds Ratio

A measure of association between an exposure and an outcome, indicating the odds of an outcome occurring in the presence compared to the absence of the exposure.

Logistic Regression Model

A statistical model that estimates the probability of a binary outcome based on one or more predictor variables.