Which of the Following Is True of Mature Consumers

question 94

Multiple Choice

Which of the following is true of mature consumers?

• A) The best strategy is to appeal to their active, multidimensional lives.
• B) They are a poor market for "do-it-for-me" services.
• C) High-tech home entertainment products do not appeal to them.
• D) They place more importance on brand names and are more brand loyal than members of other age groups.
• E) They are a shrinking market for cosmetics and personal care products.

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Definitions:

Unit Of Account

A standard numerical monetary unit of measurement of the market value of goods, services, and other transactions.

Medium Of Exchange

A middleman device or framework that assists in facilitating transactions, including the selling, buying, or swapping of items, among participants.

Money Supply

The overall financial capital available in an economy at a particular moment.

Discount Rate

The interest rate charged to commercial banks and other financial institutions for the loans they receive from the central bank's discount window.