The Relationship Between the Consumer's Expectations and the Product's ________

question 50

Short Answer

The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.

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Definitions:

Consistent

Marked by harmony, regularity, or steady continuity; free from variation or contradiction.

Concise

Expressing or covering much in few words; brief in form but comprehensive in scope.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Circumstances

The conditions or facts affecting a situation, event, or action.