Compare and Contrast the Four Types of Buying Decision Behaviour

question 141

Essay

Compare and contrast the four types of buying decision behaviour exhibited by consumers.

---

Definitions:

Incomes

The money received, especially on a regular basis, for work or through investments.

Gender

The range of characteristics pertaining to, and differentiating between, masculinity and femininity, including societal roles, behaviors, and identities.

Biological Sex

The classification of living beings, typically as male or female, based on the reproductive organs and functions that derive from the chromosomal complement.

Gender Identity

An individual's personal sense of their own gender, which may or may not correspond with the sex assigned at birth.