When Consumers Are Highly Involved with the Purchase of an Expensive

question 13

Short Answer

When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands,they most likely will undertake ________.

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Definitions:

Performance Goals

Are specific, measurable objectives set by individuals or teams to achieve within a particular time frame to improve their current level of performance.

Energize

To give vitality and enthusiasm to a person or group, motivating them towards achieving their goals or tasks.

Cognitive Skills

The mental capabilities involved in processing information, problem-solving, decision making, and learning.

Theory

A set of principles intended to explain behavioral phenomena in organizations.