Explain the Concept of Brand Personality

question 40

Essay

Explain the concept of brand personality.

---

Definitions:

License Agreement

A legal contract between a licensor and a licensee allowing the latter to use, produce, or sell an invention, software, or trademark.

Sealed Package

A form of packaging that is securely closed or sealed, making the contents tamper-evident and ensuring the integrity of the product until it reaches the consumer.

United Nations Convention

A formal agreement or treaty developed and adopted by member states of the United Nations on various global issues.

Proposal

A formal offer or plan put forward for consideration or discussion by others.