What Is a Major Drawback of Probability Sampling

question 21

Multiple Choice

What is a major drawback of probability sampling?

• A) It can be money and time consuming.
• B) The sampling error cannot be measured.
• C) The most difficult population from which to obtain information is chosen.
• D) Everyone has an equal chance of selection.
• E) Marketers must rely on the judgment of the researcher in respondent selection.

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Definitions:

Total Expense Line

A financial metric that represents the sum of all expenses encountered by a business, usually presented in the income statement.

Total Revenue Line

A financial metric representing the total amount of money generated from sales before any expenses are subtracted.

Sales Mix

The proportion of different products or services that a company sells, representing the combination of sales that impacts overall profitability.

Total Profits

The sum of net income or net earnings of a company after all expenses, including taxes and costs, have been deducted from total revenue.