What Are the Two Main Types of Research Instruments Used

question 27

Multiple Choice

What are the two main types of research instruments used to collect primary data?

• A) Surveys and samples
• B) Questionnaires and mechanical devices
• C) Focus groups and online databases
• D) Online panels and experiments
• E) Personal interviews and online marketing research

---

Definitions:

Communication

The act of transmitting thoughts, processes, and ideas through a variety of channels.

Highly Creative Organizations

Organizations that foster an environment where innovation, experimentation, and creativity are actively encouraged and supported among employees.

Networked Culture

A culture where social networks and digital platforms significantly influence the norms, values, and practices of individuals and organizations.

Communal Culture

A type of organizational culture that emphasizes mutual support, shared values, and collective identity among members.