Define Marketing Planning

question 100

Essay

Define marketing planning.Briefly outline the major steps in a marketing plan.

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Definitions:

Shoestring Lobbyist

describes a lobbyist or advocacy effort operating with very limited financial resources, often relying on grassroots methods.

Public Policy

The principles, often unwritten, on which social laws are based, developed and implemented by government bodies to address public issues.

Coalition

An alliance or partnership between individuals, groups, or nations formed to achieve a common goal or to address a specific issue.

Electoral Process

The series of steps and procedures through which officials are selected by voting in a democratic system.