Briefly Define the Four Marketing Concepts

question 134

Essay

Briefly define the four marketing concepts.

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Definitions:

Reactiveness

The quality of responding to external stimuli or changes in the environment, typically characterized by adaptability or sensitivity.

Satisfactoriness

The condition or quality of meeting expectations or requirements; adequacy in performance or outcome.

Correspondence

The agreement or similarity between two things, or the process of matching, communicating, or equating them.

Organization

The arrangement or coordination of activities and tasks to achieve a specific purpose or result, often within an entity or among individuals.