When Evaluating Strategic Business Units (SBUs),most Portfolio Analysis Methods Evaluate

question 105

Short Answer

When evaluating strategic business units (SBUs),most portfolio analysis methods evaluate on two dimensions,namely ________ and ________.

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Definitions:

Profitable Customer Relationships

The ongoing connections a business cultivates with individuals or other businesses that result in a mutually beneficial exchange, ideally leading to repeat business and increased profitability.

Value Map

A visual tool used to compare the value propositions of different products or services in the market, analyzing factors such as price, quality, and performance.

Specific Customer Needs

Particular requirements or desires of consumers that businesses aim to meet with their products or services.

Competitive Advantage

The attributes that allow an organization to outperform its competitors, such as cost structure, product offerings, brand, and service.