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In Positioning Its Products,the Company First Identifies Possible Customer Value

question 139

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In positioning its products,the company first identifies possible customer value differences that provide on which to build the position.competitive advantages


Definitions:

Narcissistic

A trait characterized by an excessive preoccupation with oneself, a need for admiration, and a lack of empathy for others.

Histrionic

Relating to an excessive display of emotion or seeking of attention.

Schizotypal

A personality disorder characterized by severe social anxiety, thought disorder, paranoid ideation, derealization, transient psychosis, and often unconventional beliefs.

Compulsion

A compelling desire to act in a specific manner, even if it goes against what one consciously wants.

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