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Explain Market Targeting and the Guidelines Marketers Should Use When

question 70

Essay

Explain market targeting and the guidelines marketers should use when choosing what markets to enter.


Definitions:

Ultimate Consumer

The end-user of a product or service who uses it for personal, non-commercial purposes.

Liable

Being legally responsible or obligated, especially in terms of financial compensation for damages or injuries.

Manufacturer

is a person or company that makes goods for sale, especially on a large scale, using machinery and labor.

Drunk Driving

The criminal act of operating a vehicle while impaired by alcohol or other drugs, beyond the legal limit.

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