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Which of the Following Is the Term for Customers Who

question 41

Multiple Choice

Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service?


Definitions:

Conform

To adjust one’s behavior or thinking to coincide with a group standard.

Stereotypes

Oversimplified generalizations about groups of people that ignore individual differences.

Ambivalent Sexism

The pairing of hostile beliefs about women with benevolent but patronizing beliefs about them.

Hostile Beliefs

Negative attitudes or assumptions about others that are characterized by suspicion, antagonism, or animosity.

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