With Selective Relationship Management,companies Use Customer Profitability Analysis to Eliminate

question 132

True/False

With selective relationship management,companies use customer profitability analysis to eliminate losing customers and target winning ones.

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Definitions:

Reality Principle

A psychoanalytic concept that represents the ability of the mind to assess the external world and act upon it accordingly, often contrasted with the pleasure principle.

Ego

In psychoanalytic theory, it is the part of the personality responsible for dealing with reality, mediating between the desires of the id and the constraints of the social world.

Personality

The melding of characteristics that establishes a person's distinct identity.

Superego

Within the realm of psychoanalytic theory, this aspect of a person's psyche serves as a self-judging moral guide, encapsulating the ethical standards assimilated from one's parents and teachers.