The Changing Communications Environment Caused by the New Technologies Does

question 88

True/False

The changing communications environment caused by the new technologies does not affect how companies and brands relate to customers.

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Definitions:

Razor-And-Razor-Blade

A business model that sells a primary product at a low price (or gives it away) to drive the sales of related consumable products.

Disposable Unit

An item or component meant for a single use or limited time period before being discarded or replaced.

Smoker

An individual who consumes tobacco products through the act of smoking.

Direct Cross-Subsidies

Pricing a product or service above its market value to pay for the loss of giving away a product or service for free or below its market value.