Which of the Following Marketing Management Orientations Focuses Primarily on Improving

question 92

Multiple Choice

Which of the following marketing management orientations focuses primarily on improving production and distribution efficiency?

• A) Production concept
• B) Product concept
• C) Selling concept
• D) Marketing concept
• E) Social marketing concept

---

Definitions:

Intra-entity Transfer

Transactions involving assets, liabilities, or services between subdivisions, subsidiaries, or related entities within the same parent company.

Consolidation Worksheet

A tool used in preparing consolidated financial statements, detailing the financial activity and balances of parent and subsidiary companies to present as a single entity.

Noncontrolling Interest

A shareholder's ownership in a portion of a subsidiary that is not enough to control or influence the subsidiary's decisions.