Explain Why the Aim of Customer Relationship Management Is to Create

question 38

Essay

Explain why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight.

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Definitions:

Resource Utilization

The efficient and effective use of resources, such as capital, materials, and labor, to achieve maximum output.

Resource Utilization

The efficient and effective deployment and use of resources, such as capital, materials, and labor, in the production of goods or services.

Work Performance

The assessment of an employee's effectiveness in fulfilling job duties and contributing to organizational goals.

Resource Cost

The expense associated with the acquisition, maintenance, and use of resources such as materials, time, and labor.