Examlex
Coming up with applicable metaphors can help members explain,understand,guide,and direct creative thinking in ways they would not have thought of otherwise..
Global Company
A business entity that operates in multiple countries around the world, transcending national borders.
Differentiate Marketing
Marketing strategies that highlight the unique aspects of a product or service to distinguish it from competitors in the market.
Global Marketing Strategy
The way in which a firm decides which market segments to operate in, how it will position its offerings, and to what extent products and services will be standardized or differentiated in each market.
Target Consumer Base
The specific group of customers that a company aims to reach with its products or services.
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