Pepé Moved from Argentina to France

question 30

Multiple Choice

Pepé moved from Argentina to France. He chose not to learn to speak and write French, continues to maintain his old culture's styles of dress and customs, and lives in a neighborhood where only people from Argentina live. Pepé has used which method of entering the majority culture?

• A) integration
• B) assimilation
• C) separation
• D) marginalization

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Definitions:

Target Audience

The target audience is a specific group of consumers identified as the recipients of a particular marketing message or campaign, based on various demographic, psychographic, and behavioral criteria.

Vogue

The prevailing fashion, practice, or style during a particular time, often in the context of clothing, music, or other aspects of culture.

Marketing Mix

Refers to the blend of strategies used by a business to achieve its objectives in the target market, including variations in product offerings, prices, distribution methods, and promotional activities.

Five Ps

The components of the marketing mix, including Product, Price, Promotion, Place, and People, used to strategically position and sell a product or service.