Your Teacher Has Given Each Student the Name of a Key

question 12

Multiple Choice

Your teacher has given each student the name of a key figure in the history of psychology. The assignment is to describe at least one significant contribution made by this person. If your historical figure is Hermann Ebbinghaus, what contribution might you describe to the class?

• A) He described the limits of sensory storage.
• B) He discovered the parts of the brain responsible for processing memories.
• C) He created nonsense syllables in order to study memory in a "pure" form.
• D) He developed a series of memory aids that is still used by students today.

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Definitions:

Persuasion

The process of changing someone's beliefs, attitudes, or behaviors through argument, entreaty, or explanation.

Fear Appeals

A persuasive communication strategy that aims to scare people into changing their behavior by presenting a frightening outcome.

Asch's Research

Asch's research focused on social psychology, notably through experiments on conformity, demonstrating how group pressure could influence individuals to conform even when the group judgment was clearly incorrect.