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Market Segments Can Be a Group of Potential Customers in a Geographic

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Market segments can be a group of potential customers in a geographic location.


Definitions:

Flavor Enhancement

The process of improving or intensifying the taste or aroma of food and drink products through the addition of ingredients or alteration of preparation methods.

Odorants

Chemical substances that are perceived by the sense of smell.

Olfactory Receptors

Specialized nerve cells responsible for detecting odors in the environment and initiating the sense of smell.

Molecules

The smallest units of a chemical compound that can exist while retaining the identity of that compound.

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