To Select the Most Promising Product Ideas, Teams from Inside

question 27

Multiple Choice

To select the most promising product ideas, teams from inside the company will ask all of the following questions except:

• A)Does the proposed product fill an unmet need of our customers
• B)Will we be the first company to come out with this product
• C)Will enough people buy our product to make it commercially successful
• D)Do we have the resources and expertise to make it

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Definitions:

Increasing Authority

The process of granting more decision-making power or control to individuals or groups within an organization.

Staff Units

Assist the line units by performing specialized services to the organization.

Marketing

The process or technique of promoting, selling, and distributing a product or service.

Output Controls

Output controls are controls that focus on desired targets and allow managers to use their own methods for reaching defined targets.