Which of the Following Is Not True About Customer-Relationship Management

question 2

Multiple Choice

Which of the following is not true about customer-relationship management

• A) It is a marketing strategy that focuses on maintaining strong relationships with current customers.
• B) Repeat customers are more profitable than new customers.
• C) The cost to sell an existing customer is about the same as the cost to attract and sell and new customer.
• D) Repeat customers spend more than new customers.

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Definitions:

Native Advertising

A type of advertising that matches the form and function of the platform upon which it appears, blending in with its natural content.

Sales Pitch

A presentation or argument designed to persuade or influence someone to purchase a product or service.

Shopping Community

A social network or online platform focused on sharing information and opinions about products, services, and shopping experiences.

Kaboodle

A social shopping website where users can discover, recommend, and share products with others.