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Willowbend Tours operates a chain of 25 touring guides throughout the Appalachian Mountains in the eastern United States. Each office employs two guides, one receptionist/office assistant, and one equipment handler. One guide specializes in canoe and rafting outings while the other is a hiking specialist. Of the three job categories, guides are by far the most difficult to recruit. Next comes the receptionist/office assistants, followed by the equipment handlers, who are basically unskilled workers. Turnover among guides is 20 percent, 30 percent among office staff, and 60 percent among equipment handlers. Owners find that recruiting, motivating, and keeping a quality workforce is an ongoing challenge
-Where is management most likely to find new tour guides?
Research Design
A structured plan or strategy outlining how research will be conducted, including methods for collecting and analyzing data.
Cross-Sectional
A type of research design or analysis that examines a population or a subset of individuals at a single point in time.
Longitudinal
Pertaining to research or studies that follow subjects over a period of time, observing changes or development in those subjects.
Experimental Group
In research, a group of subjects who are exposed to the variable under study, allowing researchers to determine the effect of the variable on the outcome.
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