Long-Range Planning That Establishes an Overall Course of Action for a Company

question 97

Multiple Choice

Long-range planning that establishes an overall course of action for a company is generally called _____.

• A)contingency
• B)tactical
• C)strategic
• D)crisis

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Definitions:

American Marketing Association

A professional association for marketing professionals and scholars involved in the practice, teaching, and study of marketing worldwide.

Marketing Research Guidelines

Established principles or instructions intended to ensure that the conduct of marketing research is efficient, ethical, and yields accurate and relevant results.

Whole Brain Death

Refers to the irreversible loss of functioning in the entire brain that may occur prior to clinical death.

Motor Reflexes

Involuntary movements or actions of the muscles in response to stimuli, fundamental for survival.