Which Element in the Retail Promotion Mix Most Often Has

question 46

Multiple Choice

Which element in the retail promotion mix most often has the greatest focus on the short-run?

• A)public relations
• B)sales promotion
• C)advertising
• D)personal selling

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Definitions:

Behaviorism

A psychological perspective focusing on observable behaviors and the external stimuli that influence them, often disregarding internal states.

Conditioned Stimulus (CS)

In classical conditioning, a previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.

Unconditioned Stimulus (UCS)

In classical conditioning, a stimulus that naturally and automatically triggers a response without prior conditioning.

Behaviorist Perspective

A view in psychology that focuses on observable behaviors and the ways in which they're learned, rather than on internal states like thoughts or feelings.