Whereas Image Refers to How a Retailer Is Perceived by Customers,positioning

question 76

Multiple Choice

Whereas image refers to how a retailer is perceived by customers,positioning refers to a retailer's image with regard to its _____.

• A)atmosphere
• B)target market
• C)direct competitors
• D)former customers

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Definitions:

Cognitive Explanation

An approach that seeks to understand behavior by examining mental processes, including perception, memory, thought, and problem-solving.

Conditioning

A process by which a response becomes more likely to occur or more strongly associated with a stimulus as a result of reinforcement.

Pavlov

Refers to Ivan Pavlov, a Russian physiologist known for his work on classical conditioning, particularly his experiments with dogs that led to an understanding of how reflexes can be conditioned.

Instinctive Drift

The tendency of an animal to revert to instinctual behaviors that interfere with learned behavior from conditioning.