In a Purchase Motivation Product Grouping,_____

question 100

Multiple Choice

In a purchase motivation product grouping,_____.

• A)goods are categorized by end use
• B)a market segment is attracted
• C)impulse items are placed on the low floors in high-traffic locations
• D)gift items are placed together

---

Definitions:

Emotional Lability

A condition characterized by rapid, often unpredictable changes in emotional states, such as sudden episodes of crying or laughing.

Correspondent Inference

Causal attribution of behaviour to underlying dispositions.

Ingroup Norm

Shared expectations and rules that guide the behavior of members within their social group.

Extraverted

Characterized by outgoing, sociable, and energetic behavior.