A Retailer with a Large Fringe Trading Area Should Consider

question 84

Multiple Choice

A retailer with a large fringe trading area should consider _____.

• A)expanding the trading-area overlap
• B)direct marketing opportunities to this segment
• C)broadening the community's economic base
• D)establishing the point of indifference using Reilly's law

---

Definitions:

SKUs

Stock Keeping Units, unique identifiers for each distinct product and service that can be purchased.

Direct Distribution

A strategy where products are sent directly from the manufacturer to the consumer without intermediary distributors or retailers.

Cross-Docks

Warehouse operations where incoming shipments are directly transferred to outgoing vehicles, minimizing storage and handling.