Clothing Buyers Have Been Categorized as Clothes Horses,bargain Hunters,image Seekers,and

question 14

Multiple Choice

Clothing buyers have been categorized as clothes horses,bargain hunters,image seekers,and shopping-averse consumers.This divides shoppers by _____.

• A)demographics
• B)reference groups
• C)lifestyles
• D)perceived risk

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Definitions:

Research

The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.

Five-Factor Model

Theoretical model of personality, developed and tested by Costa and McCrae, based on the “Big Five” factors underlying clusters of related personality traits: neuroticism, extraversion, openness to experience, conscientiousness, and agreeableness.

Personality Trait

A characteristic pattern of thought, behavior, or emotion that is consistent across time and situations in an individual.

Marriages Fail

The breakdown or dissolution of a marital relationship due to various factors like communication issues, infidelity, financial problems, or incompatibility.