Which Type of Consumer Behavior Topic Can Be Best Studied

question 71

Multiple Choice

Which type of consumer behavior topic can be best studied using observation?

• A)the store image of a new discounter
• B)perceived risk related to sneaker purchasing behavior
• C)consumer cognitive dissonance subsequent to the purchase of a new home
• D)the average time spent in a convenience store

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Definitions:

General Adaptation Syndrome

A three-stage response that describes the physiological changes the body goes through under stress: alarm, resistance, and exhaustion.

Defence Mechanisms

Psychological strategies brought into play by individuals, organizations, or systems to manage thoughts, feelings, or actions that are deemed unacceptable or threatening.

Unconscious Reaction

An automatic response that occurs below the level of conscious awareness.

Anxiety

Sensing apprehension, stress, or restlessness over an event with an unpredictable result.