A Direct Marketer Is Involved in Decisions Relating to Headlines,paper

question 1

Multiple Choice

A direct marketer is involved in decisions relating to headlines,paper quality,and message content.What step is involved in the retailer's direct marketing strategy?

• A)presenting the message
• B)customer contact
• C)business definition
• D)customer response

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Definitions:

Top-Down

Top-Down processing refers to a cognitive approach where perception starts with the formulation of a high-level concept, and then works down to the finer details.

Just Noticeable Difference

The smallest alteration in a stimulus that an organism can barely perceive.

Schemas

Cognitive structures that help us organize and interpret information, based on our accumulated knowledge and experience.

Sensory Input

Information received by the senses that can then be processed by the brain.