A Mapping Analysis for a Furniture Store Shows That 20

question 48

Multiple Choice

A mapping analysis for a furniture store shows that 20 percent of its customers drive over 1 hour to visit the retailer.This high proportion of shoppers from a relatively far distance indicates _____.

• A)outshopping
• B)limited decision making
• C)cognitive dissonance
• D)active shoppers

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Definitions:

Interviews

A method of qualitative research involving direct, structured, or semi-structured conversation between a researcher and a respondent for the purpose of obtaining information.

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Beliefs

Convictions or acceptances that something exists or is true, especially without proof, forming the basis of faiths or customs.

Likert Scales

A psychometric scale commonly used in questionnaires to measure attitudes, typically consisting of a series of statements that respondents may agree or disagree with.