The First Step in Enacting a Direct Marketing Strategy Is

question 47

Multiple Choice

The first step in enacting a direct marketing strategy is to _____.

• A)define one's business
• B)select media
• C)generate customers
• D)arrange order fulfillment

---

Definitions:

Anal Stage

A phase in Freud's psychosexual development theory occurring in early childhood, where pleasure centers on controlling bladder and bowel movements.

Developmental Theory

Developmental theory encompasses the various scientific perspectives and frameworks that seek to explain the changes in human capabilities, behavior, and understanding across the lifespan.

Survey

A method of gathering information from individuals, usually by asking a series of questions to collect data on various topics.

Comparison Group

A group in a study that does not receive the experimental treatment and is used as a benchmark to measure the effect of the treatment.