Post-Purchase Behavior Falls into Either of Two Categories: Further Purchases

question 34

True/False

Post-purchase behavior falls into either of two categories: further purchases or re-evaluation.

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Definitions:

Payoff

The return or profit from an investment or action.

Alternative Option

A different choice or course of action that is available to individuals or organizations.

Zero-Sum Game

In game theory, a scenario where the gain or loss of one player is precisely offset by the losses or gains of the other players.

Positive-Sum Game

is a situation in economics or game theory where all participants can gain or profit in some way, in contrast to a zero-sum game.