A Retailer Appealing to Two Distinct Demographic Groups Is Utilizing

question 33

Multiple Choice

A retailer appealing to two distinct demographic groups is utilizing a _____ marketing strategy.

• A)differentiated
• B)mass
• C)concentrated
• D)focused

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Definitions:

BMW

A German multinational company that produces luxury vehicles and motorcycles.

North America

A continent located in the northern hemisphere, bounded by the Arctic Ocean, Atlantic Ocean, and Pacific Ocean.

Europe

A continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere, comprising countries with varied cultures and economies.

Luxury Good

A good for which demand increases more than proportionally as income rises, and is often considered non-essential but desirable.