In the Evaluation of Alternatives Stage of the Consumer Decision

question 98

Multiple Choice

In the evaluation of alternatives stage of the consumer decision process,criteria for a decision can include _____.

• A)price,fit,and durability
• B)attitudes,interests,and opinions
• C)demographics and psychographics
• D)commercial and social cues

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Definitions:

Outstanding Deposits

The total amount of money deposited in a financial institution that has not yet been credited to the depositor's account.

Checks

Written, dated, and signed instruments that direct a bank to pay a specific sum of money to the bearer or to a specified person.

Collection Delay

The time lag between when a company issues an invoice and when it actually receives payment, affecting cash flow and liquidity.

Average Daily Receipts

The average amount of money received by a company per day over a given period, often used to measure cash flow or performance.