What Type of Consumer Decision Making Is Most Likely to Be

question 79

Multiple Choice

What type of consumer decision making is most likely to be used when the importance of a purchase to a customer is very high?

• A)routine decision making
• B)limited decision making
• C)extended decision making
• D)brand loyalty

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Definitions:

Double-blind Technique

A research method in which both the subjects and the experimenters are unaware of who is receiving the treatment, to eliminate bias.

Seasickness

A form of motion sickness characterized by nausea and, in severe cases, vertigo, induced by the swaying movement of a ship at sea.

Inactive Pill

a placebo or sugar pill that has no active medical ingredients, often used in control groups during studies.

Antianxiety Drug

Medication that reduces or controls anxiety symptoms.