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Impulse Purchases and Store Loyalty Are Examples of _____

question 17

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Impulse purchases and store loyalty are examples of _____.


Definitions:

Neural Basis

pertains to the underlying brain structures and neuronal mechanisms that support a particular cognitive process or behavior.

Long-Term Potentiation

A process of synaptic enhancement that occurs after heightened levels of synaptic activity, believed to be a cellular mechanism for learning and memory.

Postsynaptic Neurons

Neurons that receive signals (across a synapse) from neurons, muscles, or gland cells.

Repeated Stimulation

Continuous or recurrent exposure to a particular stimulus, leading to a distinctive response.

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